Women Entrepreneurs in India

Being an entrepreneur is not as easy as plucking a flower but it is as difficult as climbing a mountain. But my dear readers nothing in this world is impossible, Women entrepreneurs in India demonstrate this.

Gone are the days when women were only seen working in the kitchen, doing the domestic chores or handling the children. In today’s era they are self-reliant as well as enough confident to start or run a business.

Women entrepreneurship is the process in which women initiates a business, gather all the resources, undertake risks, face challenges, provide employment to others and manages the business independently.

For women, being an entrepreneur is difficult than that of men as they have to face many challenges like socio-cultural ethics, motherhood, traditional customs, family ties, feeling of insecurity, financial issues and sometimes they are also considered as physically weak.

Women are more ambitious, hardworking, motivating, conscious, and having more patience than that of men, leading to make them a better entrepreneur in most of the cases. The male dominated world was always reluctant to even acknowledge the fact that women were as good as men on parameters of hard work, intelligence quotient (IQ) and leadership traits.


Women entrepreneurship can be broadly categorized into five categories:

1.  Affluent entrepreneurs

These are the daughters or wives of the wealthy businessmen like Nita Ambani. These women have financial aids and necessary resources to start a new enterprise and take business risks.

2.   Pull factors: 

These are educated women living in urban areas with or without work experience who take a risk of a new enterprise with the help of financial institutions or commercial banks. These women take up a new business as a challenge in order to become financial independent. Example: Indra Nooyi,56, is the current chairman and CFO of the second largest food and beverage business, PepsiCo.

3.  Push factors: 

These women take up some business activities in order to overcome financial difficulties. They started their business in order to overcome their helplessness. 

4.   Rural factors: 

These women belong to some rural areas and chose the business suiting their resources and knowledge. Business carried out involves low investment, minimum risks and does not require any special skills like sewing work.

5.  Self-employed entrepreneurs: 

These are educated women who fall below the poverty line. They chose small enterprise which are convenient to manage and adequate for sustenance of her family like women in MSMES.

Challenges Faced By Women Entrepreneurs In India:

Not Considered as Leaders

Women-owned businesses generally lack visibility in leadership positions. It has been seen that most women entrepreneurs are in strategic leadership positions in privately-held or family-owned firms. They are not considered leaders and will not get better opportunities for leadership in multinational or publicly-traded companies.

Lack of Assistance

Another challenge for many women business owners in India is obtaining the appropriate assistance to take the business to the next level of growth. Most women entrepreneurs who were just starting their ventures, don’t get the required assistance for implementing the business idea, financing, sales force management, selling, branding, and promotion.

Family Influences

The family influence is always there for women business owners. The family-owned businesses that are headed by women tend to face challenges related to authoritative attitude, personal conflict, loyalties, and family relationships.


Women have the potential and determination to setup, uphold and supervise their own enterprise in a very systematic manner, appropriate support and encouragement from the society, family, government can make these women entrepreneur a part of mainstream of national economy and they can contribute to the economic progress of India.


                 “I want every little girl who’s been told she’s bossy to be told again she has                                         leadership skills.” —Sheryl Sandberg, COO at Facebook


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